LG Home Show

Pont3 is responsible for LG’s Cooking Appliance activation program. These have included live demonstration programs in-store as well as implementation of selected sponsorship programs, including Home Show expo’s.

Implementation of effective live activities has been very successful for LG from the LG Ready Steady Cook Roadshow to more general live cooking demonstrations and home shows has been a crucial to LG’s success in recent years.

They serve a dual purpose of creating an exciting and engaging environment to show the products capabilities to consumers as well as a unique and exciting training program in-store.