Blackmores Sydney Running Festival

Pont3 took over management of the Blackmores Sydney Running Festival in 2005 after a decline in numbers the previous year. After extensive research and consultation with both sponsors, media and participants they embarked on a re-branding and product development campaign.

After changing the name from the Sydney Marathon to the Sydney Running Festival, Pont3 introduced a new family friendly 4km jog, known as The Sunday Telegraph Family Fun Run – this was to engage the entire family. Along with the new name and additional event brand new event creative was rolled out to the public in 2005.

Results speak for themselves with entries growing to almost double that of when Pont3 took the event over.

• 2004 – 12,400
• 2005 – 13,300
• 2006 – 17,500
• 2007 – 20,030

The event is a massive marketing, communications, promotional and logistical exercise.

The event broadcast reached over 190,000,000 households in 2007 with local publicity driven by event sponsor The Sunday Telegraph and broadcast partner, the Nine Network.

On the day there are four live venues and over 250km of clearways in Australia’s biggest city. Pont3 recruits, trains and deploys over 650 volunteers and work with seven Sydney councils along with over 50 Government Agencies to pull the event together.