Men's Health

Pont3 worked with one of Australia’s fastest growing magazines, Men’s Health Magazine, to develop and implement a national sponsorship strategy that would engage their readers and core target audience in a series of sponsored events that reflect their core brand values.

The strategy included the individual sponsorship of key ocean swim events with the view of creating a series that linked them all together to the benefit of the surf clubs and entrants.

In Year 1 the swims included;

• North Bondi Swim
• Noosa Blue Ocean Swim.

The strategy will be rolled out further in the 2008 – 2009 season to include other major swims.

For Men’s Health Magazine the sponsorships provided a range of benefits, including;

• Branding
  • On popular and busy beaches – signage, marquees and sample stands
  • Within event collateral
• Sampling
  • To entrants
  • To spectators and other beach goers
• Editorial content
• Reader engagement.