AMP Personal Best Program

The AMP Personal Best program was a national initiative which aimed to provide opportunities for clubs and schools to gain expert coaching and development activities in their home town.

The program ran from 2002 – 2006 and reached over 15,000 children right around the country. The kids were treated with Olympic or international level athletes and coaches at every clinic.

Pont3 wrote the strategy with AMP and then implemented the entire campaign while also running PR.

The results were excellent and the program delivered on ground benefits to AMP Financial Planners right around the country elevating their status in the local community.