Sydney Running Festival

Pont3 is the rights holder and organiser of Australia’s largest Running Festival, the Blackmores Sydney Running Festival held in September each year.

The event is an all encompassing brand experience campaign for Blackmores and other sponsors who engage consumers through their distribution channels, online, above the line and face to face through the event.

Pont3 works with Blackmores and other event sponsors to develop and implement marketing, promotional, media and leverage programs to engage their consumers and provide an amazing brand experience that is remembered.

The event itself takes in Sydneys icons of the Harbour Bridge and Sydney Opera House and is considered one of the worlds leading events Visit the sydney running festivals website, http://www.sydneyrunningfestival.com.au.

Brand Experience Highlights;

• 32,000 participants (in 2009)
• Record funds raised for charities of $1.95m
• Brand integration into broadcast which reached 300,000,000 households globally
• Broadcast production managed by Pont3 to incorporate brands
• Brand sampling by Blackmores reached 32,000
• Blackmores online activation program resulted in 1/3 of participants subscribing
• PR value to Blackmores over $3m, managed by Pont3
• Record merchandise sales for Asics and Rebel Sport
• Four live venues operating simultaneously
• Full Government integration managed by Pont3
• Brand impressions for sponsors over 14,000,000 (in Australia)